KONO! announced three new colour films on 7 July 2026 — Mojo, Offbeat and Bebop — and they went on sale immediately, as Kosmo Foto reported. The Austrian manufacturer has built its reputation on films that do something unusual on purpose, and these continue that.
They are also expensive, and the specification is unusually thin even by experimental-film standards. Both of those are worth understanding before you buy the three-pack.
Three films described entirely in adjectives. No ISO, no format, no parent stock — which is either the point or the problem, depending on what you want from a roll.
What the Three Are
KONO!'s own descriptions, which are all we have:
| Film | Described as | Suggested for |
|---|---|---|
| Mojo | Strong colour shifts, deep contrast, energetic visual character | Street, nightlife, festivals |
| Offbeat | Cross-process aesthetic — emerald greens and cyan tones, natural light preserved | Not specified |
| Bebop | Elegant tonal depth, gentle palette, balanced contrast, cinematic | Not specified |
The Price
| EUR | GBP | USD | |
|---|---|---|---|
| Single roll | €17.90 | £15.25 | $20.40 |
| All three | €45.60 | £38.85 | $51.95 |
Available from KONO!'s own shop. The bundle saves about 15% against buying them separately.
For scale: at €17.90, one of these costs roughly double a roll of Kodak Gold 200 — and Gold just got cheaper in the UK. You are paying a large premium for an effect.
What Is Not Published
No ISO rating. No format confirmation. No parent stock.
For a conventional film that would be a serious omission. For an experimental film it is closer to a genre convention — KONO!'s whole proposition is a look you cannot get from a datasheet, and publishing "this is respooled X pushed two stops" would both spoil it and invite direct price comparison with X.
It does, however, leave you buying without the two numbers that normally determine whether a roll is usable to you.
Without a stated ISO, you cannot meter confidently on the first roll. You will be guessing at exposure on film that costs €17.90.
Without a stated format, check before ordering. Assume 35mm unless the shop page says otherwise.
This is the third time in recent months that a new film has reached the market with its origins undisclosed. Flic Film's 110 was announced as "all-new" by a company that later said it did not know what the stock was, and Lucky's new Yingzhe films arrived with no datasheet at all. KONO! is the most honest of the three about it, because it never claimed otherwise — it sells a look, not a specification.
Who These Are Actually For
Buy them if you want a specific, unrepeatable rendering and you are happy to treat the roll as an experiment. Strong colour shifts are not a flaw here, they are the product.
Do not buy them as a general-purpose film, and do not take one on a trip you cannot repeat. At this price, a roll that does not work as you hoped is an expensive lesson rather than a cheap one.
The sensible first purchase is one roll, not the bundle. The €6 you save by buying three is poor compensation for discovering you dislike the look on all three.
How to Get Something Useful Out of the First Roll
Experimental films punish vague notes more than ordinary ones, because the whole value of the roll is knowing what produced a particular result.
Shoot the same subject at two or three exposures. With no published ISO, your own bracket is the datasheet. One frame of a grey scene at what your meter says, one a stop over, one a stop under, tells you more than the product page.
Write down the light, not just the settings. A film sold on "strong colour shifts" will shift differently in shade, in tungsten and at golden hour. If your notes only say f/8 at 1/125, you will never know which condition produced the frame you liked.
Note the lab and the process. A cross-process aesthetic is sensitive to how it was developed. Two rolls through two labs are not a comparison of one film.
Pellica captures the light, weather and location with each frame automatically, which is exactly the context an unlabelled film needs if you want the second roll to be better than the first.